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McDonald’s cuts ties with chicken supplier accused of cruelty

01 Tuesday Sep 2015

Posted by Dimitris Agrafiotis in Cases

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crisis communications, crisis management, McDonald's

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Source: USA Today

McDonald’s has cut ties with one of its chicken suppliers after an animal rights group obtained gruesome video footage that appears to show operators of the Tennessee poultry farm clubbing small and sickly birds to death.

The video taken at T&S Farm in Dukedom, Tenn., which the activist group Mercy for Animals says was secretly recorded by one of the group’s investigators, appears to show a man and woman at the farm pummeling the birds using a pole with a large spike attached to the end of it.

The graphic video, which was viewed by USA TODAY, also shows the workers standing on the birds heads and pulling their bodies to break their necks.

The farm is a contractor for the mega poultry producer Tyson Foods which supplies chicken for McDonald’s, which is the second biggest purchaser of poultry in the USA.

Tyson’s spokesman Worth Sparkman said the company was investigating the video, but “based on what we currently know, we are terminating the farmer’s contract to grow chickens for us.”

“We’re committed to animal well-being but don’t believe this video accurately depicts the treatment of chickens by the thousands of farmers who supply us,” Sparkman said in a statement.

McDonald’s said in a statement that the activity depicted in the video was “unacceptable” and expressed support for Tyson’s decision to end the relationship with the supplier.

“We’re working with Tyson Foods to further investigate this situation and reinforce our expectations around animal health and welfare at the farm level,” the McDonald’s statement said. “We’re committed to working with animal welfare and industry experts to inform our policies that promote better management, strong employee education and verification of practices.”

Vandhana Bala, an attorney for Mercy for Animals, said the video was recorded recently by one of the group’s investigators who applied for a job at T&S and worked at the farm for about four weeks. During that time, she says the investigator witnessed more than 100 instances of abuse of the animals.

Mercy for Animals also says their investigator found that the birds were bred to grow so quickly that they became crippled by their own weight and often died from organ failure. The group also claims that the birds are crammed into sheds where they live in their own waste before being trucked on to the slaughterhouse.

All birds grown at the farm, which has a capacity of more than 120,000 birds, were transported to Tyson’s processing facility in Union City, Tenn., a plant dedicated to making Chicken McNuggets and other chicken products for McDonald’s, according to the group.

“It is important for McDonald’s to take the ethical stance that these sorts of really horrible institutionalized forms of animal abuse be eliminated from its supply chain,” Bala told USA TODAY.

Susan Blassingame, one of the owners of T&S Farm, declined to comment.

The video’s publication comes as America’s top burger chain has been mired in a sales slump and has attempted to bolster the image of its food.

Late last year, McDonald’s posted on YouTube a behind-the-scenes video of one of five U.S. facilities where Chicken McNuggets are produced. The chain decided to lift the veil on how its chicken is made after repeatedly being asked by customers what their nuggets are made of. The chain has also gone to great effort to shake the perception of selling only junk food by offering mandarins in Happy Meals and introducing egg whites to its breakfast menu.

Mercy for Animals has taken aim at suppliers of McDonald’s and other fast food chains in the past.

In 2011, McDonald’s and Target called on its U.S. egg supply chain manager, Cargill Inc., to end its relationship with Sparboe Farms in Litchfield, Minn. after Mercy for Animals published undercover video of farm workers swinging a chicken by a rope or chain and another of a worker shoving a hen in a co-worker’s pants pocket.

A 2012 video showing Idaho dairy workers abusing cows at a farm supplying Burger King led to criminal convictions.

After the Idaho video, lawmakers in that state passed legislation banning undercover videos at factory farms. A federal judge in Idaho, however, ruled earlier this month the state’s ban was unconstitutional because it violated the 1st Amendment. Missouri, Iowa, Kansas, Montana, North Dakota, Utah and North Carolina have passed similar laws that are currently on the books.

In the new video, Bala said the group decided to obscure the faces of the individuals that appear to be clubbing the birds out of abundance of concern that they not violate state privacy laws. She said the group also on Tuesday turned over the video footage to local law enforcement officials in hopes they’ll prosecute the farmers.

Mercy for Animals officials called on McDonald’s, which has enormous purchasing power, to push its suppliers to make a number of changes to its farming practices, including ending selective breeding practices and providing birds with more space.

“It’s not good enough for McDonald’s to simply end its contract with this one farm,” said group spokesman Matt Rice. “What we’re asking McDonald’s to do is end animal abuse throughout its entire supply chain by adopting meaningful animal welfare requirements for all of its suppliers.”

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Advances in risk and crisis communication

12 Wednesday Aug 2015

Posted by Dimitris Agrafiotis in Crisis, Research

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cognitive behavioural science, crisis communication, crisis management, decision sciences, emergency communication, emergency management, emergency planning, International Journal of Risk Assessment and Management, pre-crisis planning, public perception, risk communication, risk perception, social sciences

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A new article related to crisis communications was published in the International Journal of Risk Assessment and Management. The title is ‘Advances in risk and crisis communication’ and the author is Sweta Chakraborty.

You may find below the abstract:

This article describes how advances in social and decision sciences have enhanced the understanding and development of risk communications. It takes into account how the public perceives and assesses risks are integral for industry communication plans. Specifically, the impact of trust on how the public will perceive risks and interpret relevant communications is evident and the effect is particularly poignant in crisis situations. It is therefore necessary to consider levels of trust in sources of information, as well as understand the post-trust environment when designing communications. Dedicated efforts to re-build trust are crucial to address both expected and unexpected operational and potential future risks. Future challenges in crisis risk communication will have their own unique circumstances, but a common thread is better pre-crisis planning involving the understanding of public perceptions of risk to deal with communication challenges that will inevitably arise.

The paper is available here: http://www.inderscienceonline.com/doi/abs/10.1504/IJRAM.2015.069019 

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Helping behavior in a virtual crisis situation: effects of safety awareness and crisis communication

11 Tuesday Aug 2015

Posted by Dimitris Agrafiotis in Crisis, Research

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crisis communications, crisis management, risk awareness, risk communication

A new article related to crisis communications was published in the Journal of Risk Research. The title is ‘Helping behavior in a virtual crisis situation: effects of safety awareness and crisis communication’ and authors are H.E. Stubbéa, M.L. van Emmerika & J.H. Kerstholtab.

You may find below the abstract:

Incident evaluations show that bystanders tend to help: they do not wait for professionals to arrive, but act as required by the situation at hand. In the present study, we investigated how safety awareness (induced before an accident happened) and providing a course of action by emergency services affect helping behavior after witnessing a virtual accident with two victims. The main task of the participants was to arrive at a job interview in time. Safety awareness was manipulated by the specific organization they went to: either promoting safe traffic or healthy living. The results show that all participants were inclined to help. Participants who were primed towards safe traffic more often called the emergency number, but talked to the victim less often. Participants who had received specific courses of action moved the victim less often. In all, the results clearly indicate the value of effective risk communication (before an event occurs) and crisis communication (after an event has occurred), as both types of information improve the quality of actual helping behavior at the scene.

The paper is available here: http://www.tandfonline.com/doi/abs/10.1080/13669877.2015.1071865#.VcoHT0I1ZQA

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Only about crisis communications

11 Tuesday Aug 2015

Posted by Dimitris Agrafiotis in Crisis, General

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crisis, crisis management

“When you face a crisis, you know who your true friends are” said Magic Johnson a few years ago. Well, he’s totally right but I would like to add that when you face a crisis, you find out who you really are . If you are a communicator, you live and breathe for these difficult moments where you have to show all the skills and the experience you have acquired all the previous years.

A crisis makes a communications professional necessary if he/she knows what to do. If not, this person opens the door to hell.

This blog intends to present good and bad practices of crisis management focusing on the communications side, academic papers, books, testimonials and relevant articles from other sources.

I hope you enjoy it.

Please feel free to send me your comments.

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